Terms and Conditions

Introductory Provisions

By registering in the UpCrawler web application the User confirms that the User has read these terms and conditions of UserInspire s.r.o., agrees with them and undertakes to comply with them. The contractual relationship between the Provider and the User arises at the moment the registration of the User is confirmed.

1. Definition of Basic Terms

1.1. The Provider is UserInspire s.r.o., with its registered office at Komenského 264/5, Hradec Králové, 500 03, registered in the Commercial Register maintained by the Regional Court in Hradec Králové, Section C, Insert 54208, Company ID (IČO): 22537678, (hereinafter the “Provider”).

1.2. The User means primarily a natural or legal person identified by the login email and the password entered during registration (hereinafter the “User”).

1.3. The Agreement means the contractual relationship concluded between the Provider and the User on the basis of registration by the User, which allows the User to use the UpCrawler web application available at upcrawler.com/app. The Agreement is concluded for an indefinite period and is governed by the Terms and Conditions.

1.4. The Application means the UpCrawler web application, which serves for monitoring of websites, technical SEO audits, performance measurement, availability monitoring and processing of data from the Google Search Console service. Available at upcrawler.com/app

1.5. Deactivation of the account is the blocking of access of the User to the account of the User and the interruption of use of the application. Deactivation may occur in the event of a breach of the Terms and Conditions of use of the Application.

1.6. Cancellation of the account is the permanent removal of the account of the user and of all related data associated with the account of the user. Cancellation of the account also terminates the Agreement between the User and the Provider.

1.7. The Monitored Website means a website which the User adds to the Application and for which the User thereby requests regular automated checks.

1.8. The Crawler means an automated robot of the Provider which traverses the Monitored Website and is identified in server logs by the user agent “UpCrawler-Bot”.

1.9. The Subscription means the chosen scope of services and the corresponding price according to the current price list available at upcrawler.com/pricing.

2. Rights and Obligations of the User

2.1. The User undertakes to use the Application solely for purposes that are in accordance with the applicable legal regulations of the Czech Republic. The User is responsible for ensuring that the activity of the User within the Application does not breach any legal norms.

2.2. The Provider is not liable for the positions of the Monitored Website in search engines or for the results of its optimisation. The findings, scores and recommendations stated in the Application are of an informative nature and their suitability for a particular website is assessed by the User alone.

2.3. The User must not use the Application to spread illegal content, spam, unsolicited messages or any other undesirable materials which could harm other users, the Application or the Provider.

2.4. The User undertakes not to sell the Application or otherwise provide it to third parties in any manner without the consent of the Provider.

2.5. The Provider retains data for a period corresponding to the chosen Subscription according to the price list at upcrawler.com/pricing. Within the scope of the Subscription of the User, the User may download the data of the User where the Application allows this. After the retention period has elapsed or after a transfer to a lower Subscription, older data is irretrievably deleted.

2.6. The User undertakes to pay for the services provided in accordance with the valid price list. Payments must be made duly and on time. In the event of failure to pay by the set date, access to the paid features of the Application may be restricted.

2.7. The User agrees that the Provider may send the User commercial communications. This consent may be withdrawn at any time.

2.8. The User is entitled to cancel the account of the User at any time directly in the Application in the Settings section or by a request to the email address support@upcrawler.com. Cancellation of the account terminates the Agreement, whereby it may be necessary to carry out verification of the identity of the User for security purposes. Deletion of data is governed by Article 5 of the Privacy Policy.

2.9. The User declares that the User is the owner or operator of the Monitored Website, or that the User is demonstrably authorised by its owner to act under this article. By adding a website to the Application the User grants the Provider consent to repeated automated access to that website and to its publicly available content, to the extent necessary for the provision of the service. On this basis the Provider is entitled to carry out in particular the following checks:

a) crawling of the website, that is the successive loading of individual pages and downloading of their HTML content, metadata, links and images;

b) analysis of the technical and SEO parameters of the pages, in particular titles, meta descriptions, heading structure, canonical links, hreflang attributes, structured data, alt attributes of images and security headers;

c) performance audits using the Lighthouse tool on both mobile and desktop devices, including measurement of page loading metrics;

d) repeated checks of the availability of the website, of server response time and of the validity and quality of the SSL certificate;

e) loading and evaluation of the robots.txt and sitemap.xml files.

The checks are carried out solely by reading the publicly available content of the website. The Provider does not attempt to overcome authentication, authorisation or other technical measures restricting access, does not search for or exploit security vulnerabilities and does not carry out any operation that would change, supplement or delete the content, settings or data of the website, including the submission of forms. The Provider adapts the intensity of requests so that normal operation of the website is not disrupted; details are governed by Article 3.7.

2.10. The frequency of checks corresponds to the chosen Subscription and is stated in the price list. The User acknowledges that the checks constitute automated traffic directed at the website of the User, which will appear in the server logs of the User under the user agent “UpCrawler-Bot”. The User is entitled to restrict or entirely end this traffic at any time, by excluding selected paths in the settings of the website, by editing the robots.txt file or by deleting the website from the Application.

2.11. Connection of the Google Search Console account is voluntary and takes place solely in read-only mode. The User declares that the User is authorised to access the data of the connected account. The User is entitled to cancel the connection at any time in the Settings → Integrations section, whereby all stored history of data from the Google Search Console service is permanently deleted; details are governed by Article 3.7. of the Privacy Policy at upcrawler.com/privacy-policy.

2.12. The User is responsible for the email addresses which the User enters as recipients of regular reports and declares that the User is authorised to send them data from the Monitored Website. The Provider uses these addresses solely to deliver the requested reports.

2.13. The User acknowledges that a team member invited to the Monitored Website has access to all of its data, including the history of crawling, audits, data from the Google Search Console service, reports and settings of the website, without the possibility of changing this data.

3. Rights and Obligations of the Provider

3.1. The Provider undertakes to provide the Application in continuous operation, with the exception of planned maintenance work or unavoidable technical problems which may temporarily affect the availability of the service. The Provider will inform the User of planned outages sufficiently in advance where this is possible.

3.2. The Provider reserves the right to make changes to the functionalities of the Application, including the addition of new features, updates or modifications of existing features. These changes may be made without the prior consent of the User; however, the Provider will endeavour to inform the User of more significant changes in the Application.

3.3. The Provider reserves the right to adjust the price for the services provided by reason of the introduction of new features or of inflation, whereby the User will be informed of any change in price by email at least 14 days in advance. Until then the User may cancel the Subscription.

3.4. The Provider has the right to cancel the account of the User in the event that the User breaches the terms and conditions, intentionally damages the application, carries out unlawful activities or otherwise behaves in a manner which negatively affects the functionality of the application, security or the experience of other users.

3.5. The Provider is not liable for any damage which might arise from use of the Application, including but not limited to loss of data, system outages or damage caused by incorrect use of the Application by the User. This does not apply to the extent that liability cannot be excluded by law, in particular towards a consumer and in the case of harm caused intentionally or by gross negligence.

3.6. The Provider reserves the right to change these terms and conditions at any time in accordance with Section 1752 of Act No. 89/2012 Coll., the Civil Code. The Provider will inform the User of the change by email at least 14 days before it takes effect. A User who does not agree with the change may terminate the Agreement by cancelling the account until then.

3.7. The Crawler respects the rules stated in the robots.txt file of the Monitored Website as well as the Retry-After header. If the Monitored Website repeatedly returns errors, the Provider temporarily suspends the checks of that website. The User may further restrict the scope of crawling by excluding selected paths in the settings of the website.

3.8. The Provider does not guarantee the completeness, accuracy or availability of data provided by third parties, in particular by the Google Search Console API interface. An outage, restriction or change of such an interface is not considered a breach of the Agreement.

3.9. If the User is a consumer, the Provider is liable to the User for the Application conforming to the Agreement, under Section 2389a et seq. of the Civil Code. Articles 2.2 and 3.5 are not affected thereby to the extent permitted by law.

4. Payments, Fees and Price List

4.1. The price for use of the Application is set according to the current price list available on the website of the Provider at upcrawler.com/pricing.

4.2. The Free Subscription is free of charge, does not require entry of a payment card and is provided within the limited scope of features and limits stated in the price list. The Provider may grant new Users a free trial period in the scope and length stated in the price list at the time of registration; after it has elapsed the account is transferred to the Free Subscription and Article 4.11 applies to the data. If no trial period is stated in the price list, a new account starts on the Free Subscription.

4.3. The seller of the Subscription and the recipient of the payment is Stripe as the so-called merchant of record. The purchase is also governed by the terms of Stripe, which the User approves during payment. The User enters the payment details directly into the Stripe environment; the Provider neither retains nor has access to the complete payment card details. For display in the Billing section the Provider receives from Stripe only the card type, the last four digits, the expiry date and the name of the holder.

4.4. A paid Subscription is renewed automatically at the end of the chosen period, monthly or yearly, until the User cancels it.

4.5. Payment for the Subscription is made in advance. Refunds, including the statutory right of a consumer to withdraw from the contract, are handled by Stripe in accordance with its terms; the Provider will provide cooperation in this regard.

4.6. The tax document is issued and sent to the User by email by Stripe; value added tax is added according to the country of the User. The documents are also available in the Application in the Billing section.

4.7. A transfer to a higher Subscription takes effect immediately, whereby the price for the remaining part of the paid period is calculated proportionately. A transfer to a lower Subscription takes effect only after the paid period has elapsed.

4.8. The User is entitled to cancel the Subscription at any time. Access to the paid features remains until the end of the already paid period; after it has elapsed the account is transferred to the Free Subscription.

4.9. Changes of prices are governed by Article 3.3.

4.10. If the User does not pay for a paid Subscription, the account of the User is transferred to the free Free Subscription after the paid period has elapsed. The account of the User is retained until the User cancels it.

4.11. After a transfer to the Free Subscription the scope of retained data is governed by that Subscription and data beyond its scope may be removed. The User is not entitled to have it restored.

5. Protection of Personal Data

5.1. The protection of the personal data of the User is governed by the Privacy Policy available at upcrawler.com/privacy-policy.

6. Governing Law

6.1. In the event of any disputes arising from this contract, or concerning the validity or existence of the contract on the provision of the service and of these terms and conditions, the parties:

6.1.1. Choose the law of the Czech Republic as the governing law.

6.1.2. Determine that Czech courts have jurisdiction to decide.

6.1.3. In accordance with Section 89a of Act No. 99/1963 Coll. determine the court in Hradec Králové as the locally competent court; this does not apply to disputes with a consumer.

6.1.4. If the User is a consumer, the choice of law and of courts does not affect the protection afforded to the User by the mandatory provisions of the law of the state of habitual residence of the User, nor the right of the User to turn to the courts of that state.

6.2. A consumer may resolve a dispute arising from the Agreement out of court with the Czech Trade Inspection Authority, www.coi.cz.

7. Final Provision

7.1. These Terms and Conditions are issued in the Czech language. This English version is a translation provided for convenience; in the event of any discrepancy, the Czech version prevails.

7.2. These Terms and Conditions are effective as of 13 September 2026.